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This is a fun principle! Contrast. Contrast will add interest to your design and will grab the attention of the reader. This can be achieved through the use of contrasting fonts, colors, sizes, and more. Keep in mind that items on a page should either be the same or contrasting. They should not be similar. […]

This is a very key principle in creating a cohesive design! Using repetition will create unity throughout your project. For example, notice on front page of the newsletter below how the same fonts are repeated for similar purposes. The font for each article title is the same as the font for the newsletter title. The […]

Design Principle #2 is Alignment. Basically, what I remember most about this is the necessity of thinking “outside the box.” Don’t just center-align something on the page because it’s easy. Experiment with a variety of text alignments. Don’t just randomly place text on a page. Be purposeful. Think through what should go where to achieve […]

Years ago, I attended a workshop on Design and learned some principles that have stuck with me through the years and been invaluable to me in determining how to design professional-looking materials for my studio. There are four basic design principles that I learned. I’ll devote a post to each one. 1. Proximity Group related […]

If you are interested in creating professional-looking materials for your studio, I highly recommend the Print Shop software. Using Print Shop, I’ve been able to create everything from business cards to brochures to assignment book covers to newsletters to recital program covers and more! The possibilities are endless! There are higher end programs available, but […]