Besides your latest efforts to recruit new students, when was the last time you really went all out in terms of marketing and networking? Indie music teachers are responsible for every part of their business, including managing the creative side, client relations and marketing. That’s why it’s important to build up your network of other independent music teachers so that you can benefit from a larger support system of professionals. Don’t think of all the other music teachers in your area as competition: think of them as potential business partners, friends, and people who can give you referrals. Here are six easy tips to get you started on building up your network.
- Register with a national and/or local music association. There are numerous associations and clubs for independent music teachers and musicians, so register at the national and local levels to get invited to special events, conferences, and other networking events.
- Organize a group recital. Contact other music teachers in your area to organize a group recital, especially if you have a limited number of students. For variety, ask teachers who are in a different field of music than you to join in.
- Become a judge. Find out how you can become a judge at music competitions and festivals. You’ll meet other judges, teachers, parents, and students, as well as other professional contacts who can help you in the future.
- Get online. Advertise your services by becoming a respected music resource on Facebook, Twitter, or through your blog. You can even set up a podcast or post audio recordings from your top students as a portfolio. The Internet has unlimited possibility for networking and marketing.
- Share space. Post a listing on Craigslist or just ask around to find another music teacher who’s interested in sharing a studio space. You can get a two-room space or switch off days of the week.
- Perform at local events. Contact local fairs and charity events to find out how your students can perform. Parents of your students will be glad to have their kids get the added exposure, and you’ll immediately advertise your services to everyone attending the event for free.
This post was contributed by Megan Jones, who writes about online colleges and universities. She welcomes your feedback at Meg.Jones0310 at gmail.com.