Whether you’re looking for inspiration or practical ideas, this book will deliver! Dozens of charts and lists provide handy references, and over 150 vignettes highlighting the efforts of musicians and organizations give you an idea of how an entrepreneurial mindset can play out in the real world. Author David Cutler has done a fabulous job of organizing a vast amount of material into the book’s 350 pages. And After reading it, I have a whole collection of websites that I want to look up for more information and ideas!
The Savvy Musician is geared to the professional musician more than the music educator, but the wealth of information ranging from business issues, to marketing, to event planning, and more is equally relevant for anyone running a business in the 21st Century. Many of the principles and ideas had me thinking of applications for both my music studio and my publishing business. I know I’ll be turning back to this book over and over again in the years to come!
Here’s a glimpse of the great topics you’ll find addressed in The Savvy Musician:
So You Want to be a Musician?, The Entrepreneurial Mindset, Minding Your Business, Marketing is Everything, Print Materials that Scream Success, Pounding the Virtual Pavement, The New Recording Paradigm, Extraordinary People Skills, Personal Finance for Musicians, Nice Work if You Can Get It, Funding Your Dreams, Outstanding Performance Plus, Artistry & Relevance, Leaving a Legacy, and Opportunity Brainstorm.
Are you convinced yet? You can also visit the Savvy Musician website for lots of additional information and resources. (You can also order an autographed copy and get a free gift with your order through The Savvy Musician website.) But now, for the moment you’ve all been waiting for…David Cutler has graciously offered to giveaway an autographed copy of his book to one Music Matters Blog reader! Just leave a comment below and you’ll be entered in the drawing. And…if you want double entries, just put up a post on your blog or facebook linking back to this giveaway and leave a second comment indicating that you did so! The drawing will end Thursday, September 16 at noon (CST).